Twenty-five years making enterprise software people can actually use. Today: a 15-person global team, five product lines, and $100M+ in revenue at Axtria — with an AI-native design org to run it.
Trained in literature, then law. Neither stuck. Design did.
Annual revenue across five product lines under design leadership at Axtria.
International markets, one experience — the MetLife global rollout.
Measured lift on metlife.com after the enterprise UX transformation.
MetLife Korea 360 Health, in its first five months.
Design across a $100M+ portfolio serving pharma and life sciences — five product lines, one design language, and design maturity moved to NN/g Stage 3: a business partner, not a service function. Built the AI program: generative and agentic UX as core capability, with an agent framework that validates agentic experiences before they ship.
Led the enterprise UX transformation of metlife.com — a 42% engagement lift in the US and a rollout spanning 41 international markets. Launched Korea 360 Health past a million downloads in five months.
Founded the design org and scaled it from one to ten. Defined UX strategy for the MBaaS platform recognized as a Gartner Magic Quadrant Leader five consecutive years, working directly with JPMorgan Chase, Citibank, and Scottrade.
Earlier: 2001–2013 at Digital Avenues, Kony India, and others — twelve foundational years in financial-services interfaces and teams. Selected project case studies available on request.
Design language unifying five product lines across a $100M+ portfolio.
Request access →MetLife Korea 360 Health — 1M+ downloads in five months, human-centered.
Request access →Standing up generative + agentic UX as a core organizational capability.
Request access →Why screen-based usability heuristics fail on agents, and a three-layer, twenty-one-dimension framework — built to score conservatively — for evaluating experiences you have a relationship with over time.
A hands-on test of Code to Canvas: clean output for ideation, but three gaps — no component-library awareness, invented tokens, single-person auth — that keep it out of a real team's production workflow.
The design market is splitting into efficiency-led execution and strategy-led creativity — a practical playbook for wielding GenAI without losing your voice, and the human skills that decide who thrives.
Swim dad — early heats, long decks, a stopwatch that never flatters. Generative artist — art made with code; a plate hangs in the Evidence Room. Long-horizon investor — the same patience, different pool.